Post by account_disabled on Jan 23, 2024 23:37:39 GMT -5
This is a market with few players. Let's take, for example, the concrete market. Now, roughly speaking, there are 20 large companies operating. Before the war, the market was 500 thousand cubic meters per month, now it is 45 thousand, and there were still 20 players. The result is that not everyone will survive this; some will have to leave. Therefore the competition is tough. There is an emphasis on pricing policy, the “war of discounts”.
Our company operates “in white” - we have Buy Bulk SMS Service completely non-cash payments and white bookkeeping, which complicates the task. Some competitors work in the “gray zone” and due to this they give a big discount. The Kovalskaya brand has a high share of voice and a cool product. Everyone has their own strategy - some rely on the depth of the discount, while we rely on the product, a large percentage of media presence and brand strength.
How did Kowalskaya’s positioning change during the war? In real estate, the story is simple and complex at the same time. We did not have a deduced positioning for the development. There was a positioning of objects - clear, interesting, beautiful. Kovalskaya assumed all the attributes of an industrial group, including quality, history, and reliability. On the one hand, we like it, because investors welcome quality, and this is important in development.
Our company operates “in white” - we have Buy Bulk SMS Service completely non-cash payments and white bookkeeping, which complicates the task. Some competitors work in the “gray zone” and due to this they give a big discount. The Kovalskaya brand has a high share of voice and a cool product. Everyone has their own strategy - some rely on the depth of the discount, while we rely on the product, a large percentage of media presence and brand strength.
How did Kowalskaya’s positioning change during the war? In real estate, the story is simple and complex at the same time. We did not have a deduced positioning for the development. There was a positioning of objects - clear, interesting, beautiful. Kovalskaya assumed all the attributes of an industrial group, including quality, history, and reliability. On the one hand, we like it, because investors welcome quality, and this is important in development.