Post by huangshi715 on Feb 15, 2024 1:56:41 GMT -5
Keep your message concise and be sure to focus on the benefits. Bonus: Track your success Okay. Now you’re on board with using landing pages for all your future social campaigns, but is all that juicy content you’re pumping out truly benefiting your business? Pulling your hair out wondering if your social promotion is working? You better be tracking that. CLICK TO TWEET There are a number of ways you can set up your own tracking to measure success, but here’s what we do at Unbounce: Step 1: Create the landing page and visual assets for your next campaign Come up with an awesome marketing idea (in this example, we’re using the Ultimate LPO Beginner’s Toolkit, the brainchild of our Community Manager, Hayley).
Build and publish your campaign’s landing page to collect leads or make the sale, and create matching visual assets to promote it on social media: 19-lpo-toolkit-lp The landing page for the Vietnam Email List Ultimate LPO Beginner’s Toolkit. 20-lpo-test A visual asset for Ultimate LPO Beginner’s Toolkit, complete with message and design match. Step 2: Create UTM-tagged URLs for each social channel Make unique, UTM-tagged URLs for each social channel using Google URL Builder. Include the landing page URL, the name of the source (social), the specific medium (LinkedIn, Twitter, Facebook), as well as the campaign name. 21-url-builder Make sure you add this tracking to all the links you use to drive traffic to your campaign landing page (email links included).
Step 3: Launch your campaign and distribute via social Remember those visual assets we talked about in Step 1? Now’s the time to queue them up and distribute your brilliant creation to the masses: 22-lpo-toolkit-fb Step 4: Monitor and optimize Now it’s time to monitor the progress of your campaign. Here’s how: Sign into your Google Analytics account and click on choose “Source / Medium”: 24-source , click the “advanced” text link. 25-advanced Choose “Exactly matching” from the dropdown, and type in the campaign name you defined in the URL builder. In this case, I want to show results matching “LPO-Beginners-Toolkit.” 26-include-campaign Hit “Apply.
Build and publish your campaign’s landing page to collect leads or make the sale, and create matching visual assets to promote it on social media: 19-lpo-toolkit-lp The landing page for the Vietnam Email List Ultimate LPO Beginner’s Toolkit. 20-lpo-test A visual asset for Ultimate LPO Beginner’s Toolkit, complete with message and design match. Step 2: Create UTM-tagged URLs for each social channel Make unique, UTM-tagged URLs for each social channel using Google URL Builder. Include the landing page URL, the name of the source (social), the specific medium (LinkedIn, Twitter, Facebook), as well as the campaign name. 21-url-builder Make sure you add this tracking to all the links you use to drive traffic to your campaign landing page (email links included).
Step 3: Launch your campaign and distribute via social Remember those visual assets we talked about in Step 1? Now’s the time to queue them up and distribute your brilliant creation to the masses: 22-lpo-toolkit-fb Step 4: Monitor and optimize Now it’s time to monitor the progress of your campaign. Here’s how: Sign into your Google Analytics account and click on choose “Source / Medium”: 24-source , click the “advanced” text link. 25-advanced Choose “Exactly matching” from the dropdown, and type in the campaign name you defined in the URL builder. In this case, I want to show results matching “LPO-Beginners-Toolkit.” 26-include-campaign Hit “Apply.