Post by huangshi715 on Feb 15, 2024 4:13:06 GMT -5
Cloud boxes are useful because they follow your readers as they scroll down. Crazy Egg features a large email sign-up form in the sidebar of their blog: crazy-egg Consider a two-step opt-in process because it can increase conversions. In a two-step conversion, people initially see a “sign up” or “download” button and only see a field for entering their email address after they click it (as in the Crazy Egg example above). Create an “ethical bribe” to entice readers to opt in to your list. Use testimonials to show the value of your report, webinar or e-course (see this example from Michael Aagaard). Even a free report has to be sold – you need to persuade people to enter their email address and give up their precious time to read your report. Make your sign-up copy benefits-focused.
People don’t want to receive a report. Instead, they want to know how your report Papua New Guinea Email List helps them become happier, richer or more productive. ConversionXL entices you to sign up by suggesting you can learn 13 ways to increase your conversion rates right now. conversionxl-benefits-focused-copy Test your sign up form with and without privacy statements, because a privacy statement can decrease sign-ups. Consider an autoresponder series so new readers can get to know you and your offer. Don’t expect everyone to find your best blog posts themselves – instead, point them in the right direction. Your autoresponder is also a good opportunity to offer a free trial of your service, if appropriate. Use a “popular posts” section to showcase your best converting blog posts.
orbit-media-studios Orbit Media Studios showcases popular posts in their sidebar. Remove distractions such as an RSS icon, because an email subscriber is much more valuable than an RSS subscriber. Create specific opt-in material for high-performing blog posts, like HubSpot does: hubspot HubSpot features bonus material relevant to a post. On a post about improving your LinkedIn performance, for instance, they feature an ebook with LinkedIn Success Secrets. Optimize your blog to increase social and search traffic .
People don’t want to receive a report. Instead, they want to know how your report Papua New Guinea Email List helps them become happier, richer or more productive. ConversionXL entices you to sign up by suggesting you can learn 13 ways to increase your conversion rates right now. conversionxl-benefits-focused-copy Test your sign up form with and without privacy statements, because a privacy statement can decrease sign-ups. Consider an autoresponder series so new readers can get to know you and your offer. Don’t expect everyone to find your best blog posts themselves – instead, point them in the right direction. Your autoresponder is also a good opportunity to offer a free trial of your service, if appropriate. Use a “popular posts” section to showcase your best converting blog posts.
orbit-media-studios Orbit Media Studios showcases popular posts in their sidebar. Remove distractions such as an RSS icon, because an email subscriber is much more valuable than an RSS subscriber. Create specific opt-in material for high-performing blog posts, like HubSpot does: hubspot HubSpot features bonus material relevant to a post. On a post about improving your LinkedIn performance, for instance, they feature an ebook with LinkedIn Success Secrets. Optimize your blog to increase social and search traffic .