Post by huangshi715 on Feb 15, 2024 5:08:37 GMT -5
Peep Joanna agreed, taking particular issue with their headline: “Minneapolis SEO Services: Get Traffic. Increase Revenue.” Although the headline is descriptive (and maybe SEO-optimized), Joanna felt it didn’t speak to what differentiated Snap Agency’s service: “There’s something to be said about being descriptive in your headline, but the rest of the copy doesn’t support the headline. It doesn’t add anything and it doesn’t make you stand out as the best solution in Minneapolis for SEO services.” – Joanna Joanna suggested that the headline and supporting copy would be better served clearly communicating Snap Agency’s unique value proposition. My takeaway from this month’s PageFights thus far.
You can’t underestimate the importance of clarity and sending a Switzerland Email List clear message. — Christopher Griffith (thechrisgriff) August 8, 2014 Similarly, Open Topic’s landing page lacked clarity on who the offer was intended for. Right off the bat, Peep wondered, “What’s the value proposition?” uvp-open-topic Joanna agreed: “If I’m a content marketer, why would I be interested in a whitepaper entitled ‘What is Content Marketing?’ I already know that.” For Joanna, Open Topic’s page didn’t communicate why she should care about their whitepaper – and chances are, their prospects feel the same. In the case of Myagi’s landing page, the judges couldn’t find a clear UVP on the landing page either, though it could have been buried in the video. Peep explained that, with only 10% of users watching landing page videos, this is problematic.
“i’m not gonna watch the damn video.” peeplaja and also me, with every video on a landing page #pagefights — Olivia Roat (OliviaCRoat) August 8, 2014 For Peep, any landing page should have enough clarity and communicate value without having to watch the video. You should always test to see what resonates best with your audience, but at the very least, video should be complementary to landing page copy. With only 10% of users watching your landing page video, your page’s copy needs to stand on its own. CLICK TO TWEET The Landing Page Conversion Killers that Sealed the Fate of the Runner-Ups Finalist #1: Best Global Movers best-global-movers-cropped The call to action doesn’t stand out Though the CTA on Best Global Mover’s landing page was front and center, Oli suggested testing a button with a contrasting color.
You can’t underestimate the importance of clarity and sending a Switzerland Email List clear message. — Christopher Griffith (thechrisgriff) August 8, 2014 Similarly, Open Topic’s landing page lacked clarity on who the offer was intended for. Right off the bat, Peep wondered, “What’s the value proposition?” uvp-open-topic Joanna agreed: “If I’m a content marketer, why would I be interested in a whitepaper entitled ‘What is Content Marketing?’ I already know that.” For Joanna, Open Topic’s page didn’t communicate why she should care about their whitepaper – and chances are, their prospects feel the same. In the case of Myagi’s landing page, the judges couldn’t find a clear UVP on the landing page either, though it could have been buried in the video. Peep explained that, with only 10% of users watching landing page videos, this is problematic.
“i’m not gonna watch the damn video.” peeplaja and also me, with every video on a landing page #pagefights — Olivia Roat (OliviaCRoat) August 8, 2014 For Peep, any landing page should have enough clarity and communicate value without having to watch the video. You should always test to see what resonates best with your audience, but at the very least, video should be complementary to landing page copy. With only 10% of users watching your landing page video, your page’s copy needs to stand on its own. CLICK TO TWEET The Landing Page Conversion Killers that Sealed the Fate of the Runner-Ups Finalist #1: Best Global Movers best-global-movers-cropped The call to action doesn’t stand out Though the CTA on Best Global Mover’s landing page was front and center, Oli suggested testing a button with a contrasting color.