Post by account_disabled on Feb 17, 2024 3:36:20 GMT -5
Having recently completed a landing page template design project, I know just how tough it can be to create a page that is both beautiful and likely to convert. Most template designers still treat landing pages too much like home pages. And even if they do create a single-purpose dedicated landing page, the design might not conform to the principles of Conversion-Centered Design (CCD), which is where any marketing landing page designer should hang their paintbrush. landing page template design Enter the template design contest on Themeforest We just kicked off a partnership with the awesome design community over at Themeforest. To get things going we ran a contest to get some templates designed for the new Unbounce landing page category. As the collection grows, I’m going to review and critique some of them over the next few weeks.
Critiquing 5 Landing Page Template Designs Let’s be clear. The Buy TG Database following 5 templates are available for download from Themeforest so you can upload them into Unbounce to use for your marketing campaigns. You might think that given this I’d take it easy on the templates. Far from it. I’m going to tell you why they are excellent, and where they are going wrong or could use a little CCD action to make them more appropriate for marketing campaigns. As templates, they often have placeholder Lorem Ipsum copy in them, so obviously I’m only going to be looking at visual design, not copy. Let’s get to it! Approach Unbounce landing page template from Themeforest Live preview on Themeforest I love this template.
What I like The delightful experience This is something we’ve been talking about at Unbounce a lot lately. When I look at this template, my spirits rise. It makes me feel happy. This is based in part on the stock imagery (which you wouldn’t include in your implementation of the template), but it demonstrates how you can affect a visitor using design. Why is it delightful? The palette choice and photography is fresh, friendly and positive. The white space is plentiful (the unbounded images enhance the separation).
Critiquing 5 Landing Page Template Designs Let’s be clear. The Buy TG Database following 5 templates are available for download from Themeforest so you can upload them into Unbounce to use for your marketing campaigns. You might think that given this I’d take it easy on the templates. Far from it. I’m going to tell you why they are excellent, and where they are going wrong or could use a little CCD action to make them more appropriate for marketing campaigns. As templates, they often have placeholder Lorem Ipsum copy in them, so obviously I’m only going to be looking at visual design, not copy. Let’s get to it! Approach Unbounce landing page template from Themeforest Live preview on Themeforest I love this template.
What I like The delightful experience This is something we’ve been talking about at Unbounce a lot lately. When I look at this template, my spirits rise. It makes me feel happy. This is based in part on the stock imagery (which you wouldn’t include in your implementation of the template), but it demonstrates how you can affect a visitor using design. Why is it delightful? The palette choice and photography is fresh, friendly and positive. The white space is plentiful (the unbounded images enhance the separation).